SpectRM – package perfection for Seabrook
We are delighted with the latest packs we have printed for the new Seabrook Loaded Nacho Chips packs from Calbee Group UK. This is a new Nacho range to complement their current snack portfolio.
Following our discussions with the team at Calbee we set out to create a premium packaging product that set it apart from the rest of the Seabrook range but still retained the key brand elements. We suggested the use of a metalised finish that would create stand-out on the shelf but still deliver the same high level of manufacturing performance.
We presented samples of previous work we had created with a similar metallic finish and discussed colour options that once laminated would create the desired shade and effect.
To do this we used SpectRM 2.0 screening on all the images. This is based on Vortex 175, which we developed in conjunction with our repro partners, R3, to produce high-definition screening. The end result provides excellent contrast and shelf appeal with a good layer of ink for a stand out pack
Calbee loved the results and will now be using a similar effect on future designs to complement this Loaded portfolio.
We began working with Seabrook and the Calbee Group UK last Autumn and are now supplying packaging for their Deeside manufacturing site which predominantly focuses on the snack ranges. According to Kantar Data, Seabrook is now the second largest UK crisp brand by volume. The most notable product, outside the Seabrook brands, is their Harvest Snaps range.
The Deeside site saw a £3million investment last year and we are proud to help support them with their future growth plans.
