GS1 2D QR Codes are on their way. Are you ready?
It looks like the end of the line for supermarket bar codes, as the traditional, striped labelling looks to be replaced with square 2D QR codes.
The UPC, Universal Product Code, is traditionally a 13-digit barcode used to uniquely identify, track and price products in a retail environment which has been around since the late 1940s. Most UPCs are managed by GS1, a non-profit organisation that oversees the world’s barcodes and they are now pushing UK retailers to adopt the new 2D QR code system by the end of 2027.
As retailers trial the new codes, manufacturers need to ensure their packaging is ready for the new requirements. At Roberts Mart we are gearing up for the change so that we can provide our customers with the necessary information and advice they need to adapt their packaging.
The use of 2D codes will provide increased traceability, more in-depth data and new ways to engage the end consumer. But also, much more than that. Their introduction will mean that the one single code can serve multiple purposes all at the same time.
Along with point-of-sale scanning, the 2D QR codes can also carry out the following:
- Engage with customers
- Provide nutritional and allergen information
- Provide sustainability and recycling information
- Ensure supply chain traceability
- Offer product authentication
- Manage expiry dates and improve food safety
The new codes offer a unified digital gateway, bringing more connected packaging which will help and inform all those in the production chain down to the end user.
Our team are happy to help with any queries regarding the use of the 2D QR codes on your packaging.
