Two Gold Awards at 2016 EFIA Print Awards Ceremony!
A leading UK supplier of printed flexible packaging enjoyed huge success during the latest EFIA Awards in recognition of their work for global confectionary brand, Mars. The success comes as a result of a significant innovation in the flexographic print industry, making its commercial debut.
Leeds based Roberts Mart were awarded two Golds for ‘Use of Flexo for Brands’ and ‘Technical Innovation – Printer’ during an extremely successful event for one of Britain’s longest serving print companies, who swept both categories with their reproduction of Mars’ Milky Way Hot Chocolate design.
Heralded as “a flawless, fixed palette 4 colour job with amazing colour vibrancy” in the judges’ comments, the plaudits were courtesy of a newly developed pre-press innovation, implemented by Roberts Mart for the first time. The innovation, named ‘SpectRM’, enabled Roberts Mart to deliver a print result that matched the stringent expectations of a brand such as Mars.
Roberts Mart Commercial Director, Simon Roberts, explains:
“We have been producing a range of products for Mars for a number of years and were challenged with the task of taking our flexo print to another level; a level that matched gravure.
“Having worked on the development and commercialisation of ‘SpectRM’, it seemed to me to be the obvious choice to utilise this technology and meet this challenge.”